THE STORY OF NUNU
"To be honest, I surprised myself. I discovered patience in myself that I didn't even suspect before. And I really needed it on this path."
With a smile and immense gratitude in my heart, I would like to briefly share the beginning of my creative journey. I never imagined that one day I would build my own business and grow my own brand. But life sometimes arranges everything in its own way - quietly, gradually, through hard work, persistence, and faith.
It all began in 2012, when a friend took me to a fabric store. In that moment, surrounded by colors, textures, and endless choices, something inside me was awakened. I thought to myself: if I knew how to sew, I could create so much beauty with my own hands. At the time, I had absolutely nothing to do with sewing, so the idea felt like a huge - and perhaps slightly intimidating - challenge. But challenges have always had a certain charm for me.
Ever since childhood, I loved searching for “hidden gems” in second-hand clothing stores and creating unique, unconventional outfit combinations. Perhaps that is where my first connection with style was born.
Remembering that inner desire, I asked a friend to teach me how to sew. Whenever she could spare the time, I would go to her to learn - from the very basics to the finest sewing details. I learned how to work with a sewing machine, understand fabrics, and feel the shape and structure of garments. I broke needles, ruined fabrics, took things apart, and sewed them again... more than once. But with every mistake, my passion grew stronger.
Honestly, I surprised myself. I discovered a patience within me that I never even knew I had. And patience was truly necessary on this journey. Every mistake became a lesson, every attempt a step forward. Most importantly - I never gave up.
When my husband Jonas realized this was no longer a temporary fascination but a true passion, he gifted me a sewing machine and a mannequin named "Diana." It was more than just a gift - it was belief in me. From that moment on, I could dedicate even more time to creating.
At the time, I was working a corporate job and singing in the girl group "Pinup Girls," but every free minute I had was devoted to sewing. I watched tutorials, studied patterns, experimented, and created. And the more I did, the more deeply involved I became.
I started wearing the clothes I created myself, and soon the first comments began to appear: "I want one too," "Can you make one for me?" "This is beautiful." And so, very timidly, the first orders started coming in. It all started with a simple black tunic with faux leather pockets. That was in 2014.
When I saw how much interest my creations were receiving, I realized that perhaps this was the moment worth trying. After all, this work brought me far more joy than office life ever did. After discussing it with my husband and receiving his support, I made a decision that felt both brave and a little frightening at the time. I left corporate job and fully committed to my own path.
Leaving your comfort zone is never easy. Uncertainty is frightening because nothing guarantees success. But I chose to trust myself. I chose to try.
From the very beginning, I had a clear vision of what "Nunu" should be. Even before launching, I knew what message I wanted to share, what emotions my creations should evoke, and how customers should feel when receiving their order. I didn't just want to create products - I wanted to create a feeling. Warmth. Care. Connection.
I have always aimed to create high-quality products at an affordable price - as if I were creating them for myself. Without exceptions or differences - every customer has always been and still is equally important to me. I strive to build a brand that feels close to people. And today, I can confidently say that I have never let go of these values.
I registered the "Nunu" trademark, created the first Facebook page, and sewed several outfit combinations. Honestly, I never expected such interest. In just one day, I received numerous orders, support, and kind words. It felt as though everything happened exactly when it was meant to happen. As they say - the right place at the right time.
In the beginning, I was everything at once: the clothing creator, seamstress, salesperson, packer, cleaner, and even the courier. I worked from home, turning one room into a small "Nunu" studio. Every order was special, every customer important. Very quickly, I realized I could not manage everything alone, so I had to grow, seek help, and expand.
I held tightly to this opportunity and never let go. I worked tirelessly - without rest, weekends, or holidays. I did the best I could with what I knew. No one taught me, no one guided me by the hand. But I had the most important things - my own vision and love for what I was doing.
The years passed, and "Nunu" grew alongside me. The workload increased, the customer base expanded, and custom orders began to appear. Eventually, I established cozy "Nunu" workshops - a place where ideas are born and transformed into reality.
I expanded the assortment from clothing and accessories to hair and body care products. In 2025, I launched a new product line - home cleaning products. Every new step was thoughtful, heartfelt, and thoroughly tested.
Whenever I create something, I always think simply: what would I personally want? What do I need in my everyday life? Only then do I offer it to others - responsibly, sincerely, sometimes after a long search for the best solution, but always with faith in what I do.
This journey has never been easy. There has been exhaustion, disappointment, and moments when I wanted to give up completely. But there has also been - and still is - so much joy, growth, and pride.
Perhaps I do not do everything perfectly. But I always do it with all my heart.
And today, I can say that "Nunu" is more than just products. It is a story you can touch. It is a feeling you bring into your everyday life. And I am endlessly grateful that you are part of this story.
Thank you. 🤍
THE BEGINNING OF BEGINNINGS